Ben started getting involved with betting six years ago on the most popular UK sports in horse racing and football, alongside dabbling with golf.

It was in June 2023 that he felt ready to start sending his tips publicly having been profitable on the golf with his methods. He found that the key to value was in using data models which takes into account factors like course form, players recent form amongst other metrics. Bens opinion is that because the data available in golf is so vast, you can find an edge on what other people may miss. Especially, when you’re selecting from large fields and narrowing a shortlist on certain players, Ben might be considering a player in a lot more detail than the market.

It helps that Ben has a passion for the sport itself, playing reguarly and watching weekly for years. This can help be attuned to players form and having more intuitive knowledge of different courses.

His general approach is by studying the course for the event to determine key statistical data of use before creating a model. Once a model is created, cross reference to recent form and course form in terms of finishing results as well as the data presented in the model.