Kieran has a unique story in that he first got into betting later in life (in his 40s), primarily seeing it as an investment vehicle rather than having a passion for horse racing. After making the usual ‘newbie mistakes’ of blowing a first betting bank and anticipating faster results than expected, Kieran knuckled down and started creating his own process for generating value.

This has manifested into his proform models which have progressively improved over time by combining certain power ratings and when finding a lot of indicators in a horses favour; the ROI can signifcantly increase. You can read more into this process here – https://progambler.substack.com/p/latest-ocp-article which illustrates the layers going into the approach.

Kieran ended up taking an early retirement in 2021 which gave a lot of additional time towards working on ideas relating to betting. Considering the value perspective of outcomes became more important after several conversations in 2022 with various people and led to the development of his ‘Value Bets’ service in 2023.

He’s been revamping his own Race Specific Ratings and creating his own tissue for prices since the middle of 2023 which provides the core of the WOR Bet Bots service that we have on the platform. The bets here are part of a larger portfolio of horses he bets on which he has with a wide array of successful betting systems.

His early success on the Bet Bots to date, alongside the results of his general portfolio, all point towards a quality value bettor and with all the profits recorded at BSP, this is a great service for limited bettors.